Political Campaign Marketing Blog

Most successful campaigns invest 15-25% of their overall budget in digital. For specific race types: local races typically spend $5,000-25,000 total; state legislative $25,000-100,000; congressional $200,000-500,000+. The right amount depends on your race, district, and competitive dynamics.

The most effective channels are: 1) Facebook/Instagram for broad reach and targeting, 2) Google Ads for capturing active searchers, 3) Email for fundraising and GOTV, 4) Connected TV for persuasion in larger races, and 5) Programmatic display for awareness. The right mix depends on your race and goals.

As early as possible. We recommend starting 6-12 months before Election Day for competitive races, with intensity building as the election approaches. At minimum, start 3-4 months out. Earlier starts build name recognition and supporter lists that compound over time.

Absolutely. Your website is your campaign's digital headquarters. It's where voters go to learn about you, where donors contribute, and where volunteers sign up. A professional, fast, mobile-optimized website is essential for any serious campaign.

Essential. Email remains the most effective fundraising channel for political campaigns. It's also crucial for volunteer mobilization and GOTV. Building and engaging your email list should be a top priority from day one.

Political advertising has specific requirements - 'Paid for by' disclaimers, authorization statements, and more. We handle all compliance requirements, ensuring your campaign stays on the right side of FEC and state regulations.