Reach Voters on Every Screen, Done Right

Political advertising has moved onto the screens voters actually watch. Total US political ad spending is projected to reach record territory in the billions, and connected TV is the fastest-growing piece of it, climbing from roughly a billion dollars in 2022 to well over two billion in the 2024 cycle. Streaming is no longer experimental. It is where a huge share of your audience now lives.

We work with candidates, committees, and causes across the political spectrum. We do not pick your message, we make sure the right voters see it, on the screens where they spend their time, without a dollar wasted on the wrong audience.

That means a coordinated program across connected TV, online video, display, and social, planned around who you need to reach and where they can be reached. Digital already accounts for a sizable share of political spending, and in the last presidential cycle the two biggest platforms alone carried well over a billion dollars in political ads. The opportunity is real, but so is the complexity.

Here is where many campaigns stumble. Running political ads online now requires verification, and the rules are strict. Google requires advertiser verification and limits targeting to basics like geography, age, and gender, with no voter-file matching. Meta requires identity authorization that can take over a week by mail, and every ad sits in a public library for years. The FEC requires a clear Paid for by disclaimer, with an adapted version for formats too small to carry the full text. We handle all of it so your ads run instead of getting disapproved.

We get you verified, build the creative and targeting, run the buys, and report on reach and cost. You get a modern, multi-screen ad program that is as compliant as it is effective.